Registration
Register now and buy tickets with a special, lower price!
Registration
REGISTRATION ENDS ON THE 13TH OF JANUARY!
Patronage
Honorary Patronage of the Mobile Trends Awards was taken by Marek Sowa - The Marshal of the Małopolska Region
Sponsors
Allegro is a gold sponsor of MTC2014.
Sponsors
Smart AdServer is a silver sponsor of MTC2014.
Sponsors
Tyntec is a bronze sponsor of MTC2014.
Facebook
Follow us on Facebook to receive news and updates on the conference – fb.com/MobileTrendsPL

Schedule

  • BUSINESS DAY - 16th January
    8:00 – 9:00
    Registration
    9:00 – 9:15
    Inauguration
    9:15 – 9:45
    Generation Y - how they are changing the world, and how technologies are changing for them - Karol Kopańko

    Generation Y will rule the world! They are already changing the world to suit their own needs - the reality becomes more digital than the analogue one. But what will come after Facebook and the smartphone? 2.0.World.
    9:50 – 10:20
    The process of mobile applications development - concept, production, promotion - Mariola Szypszak, Tomasz Witt

    We will present the stages of applications development using the hypothetical company as a client. We will show how to avoid mistakes and achieve the goal, and how the budget plan for the project with success.
    10:25 – 10:55
    Solving problems while designing mobile interfaces - Monika Mikowska

    Mobile UI not only should look awesome but first of all should work well, address business goals and solve problems which users are solving within your mobile website or app. This presentation is about how to design them right.
    10:55 – 11:35
    Coffee break, networking
    ROOM 1
    11:35 - 12:05
    Are we at risk, that in 2014 ... there wiil be a Mobile Revolution in shopping? - Iwo Szapar

    You will find the answer to this and many others questions in a research conducted among 100 online stores cooperating with Shopgate in Poland.
    12:10 - 12:40
    Rewolucja w m-commerce, czyli jak Kowalski kupuje mobilnie. - Bartosz Witoń

    Bazując na naszym 5 letnim doświadczeniu z mobilością pokażemy jak "bardzo" m-commerce zadomowił się już w Polsce. Omówimy jak mobilni Użytkownicy kupują na Allegro i jak zaczną kupować. Pokażemy też jak sprawdzają się obecne kanały mobilne.
    12:45 - 13:15
    Płatności w mobile czyli co? - Michał Paluszczak

    An effort to finding an answer for question how to understand mobile payments. Overview of the mobile market in terms of available payment methods and their applications from the perspective of the payments system.
    ROOM 2
    11:35 - 12:05
    "Hello, I'd like something mobile ..." - The customer comes to the company ... - Rafał Pieszczek

    The lecture talking about how existing customers are looking at mobile and what they want, but rather - what they think they want. Rate the real needs of the client and selecting the right tools for it.
    12:10 - 12:40
    Myth Busters in Mobile Advertising - Rafał Staszkiewicz

    ・ How does mobile advertising work? ・ Who clicks mobile advertisement – issue of fraud clicks ・ Top pitfalls of mobile advertising ・ Can mobile become the key marketing communication platform?
    12:45 - 13:15
    Second Screen it’s Multi-Screen - Piotr Szostak

    Multiscreening is getting more and more popular, which clearly shows that viewers tend to use their mobile devices as „Second screen” when they watch TV. Piotr Szostak will provide an insight into the subject of Social TV and give examples how you can effectively create interactive application which have an amazingly broad user market by being available on multiple platforms.
    13:15 - 14:15
    Lunch break
    14:15 - 14:45
    „Money! Money! Money!” – how to make money on mobile advertising? - Tomasz Musiał

    In 1H'13 mobile advertising spending in Poland increased 81% reaching 1% (!) of total online advertising. At the same time Facebook’s revenue from mobile advertising exceeded 50% Do we know how to make money on mobile advertising?
    14:50 - 15:20
    Clickable mobile prototype in less than 5 min. Impossible? - Artur Kurasiński

    Introducing Launch - the simplest prototyping tool that makes team-working easier
    15:25 - 15:55
    Getting Good UX Into Mobile - Steven Hoober (USA)

    Almost all mobile apps fail to make back even their development costs. Add user-centric tactics and principles to help you understand users and their needs, and validate your ideas before you spend the time.
    15:55 - 16:35
    Coffee break, networking
    16:35 - 17:05
    Research hurts - Roman Łoziński

    "Teraz, prędko, zanim zorientujemy się, że to bez sensu!" - Król Julian
    Prezentacja jest o tym, jak nie być Królem Julianem.
    17:10 - 17:40
    Challenges of Responsive Design development in Russia - Grigoriy Kochenov (RUS)

    Grigoriy will discuss how foreign experience and own experiments could be effectively combined while introducing a brand new technology in your country and why progressive enhancement is the future of the web.
    17:40 - 18:00
    Closing words
    19:00 - 20:30
    Mobile Trends Awards
    20:30 - 01:00
    Networking party
  • DEVELOPMENT DAY - 17th January
    9:00 – 10:00
    Registration
    10:00 – 10:15
    Inauguration
    10:15 – 10:45
    Phonegap - Fast, faster, even quicker - really efficiency or externals - Krzysztof 'Procek' Ścira

    The presentation, which shows the methods by which the user has the impression that the application runs faster. The presentation centered around web programming (PhoneGap applications)
    10:50 – 11:20
    Concrete Identity - Tim Messerschmidt (GER)

    Choosing identity providers (like Facebook or Twitter) can be difficult for developers & users. A concept called social vs concrete identity will be discussed & helps to get a more general understanding of this important topic.
    11:20 – 12:00
    Coffee break, networking
    ROOM 1
    12:00 – 12:30
    Forward thinking - going 64 bits - Mariusz Lisiecki

    New Apple A7 processor is the first to ship in a smartphone or tablet. What does the shift to 64 bit mean - both from user and developer perspective? What benefits it brings? How to follow „forward thinking“ trend?
    12:35 - 13:05
    The user interface for mobile applications and a variety of platforms - Łukasz Grondecki

    Presentation on the design of mobile applications for Apple, Google and Microsoft. The author would explain the specificity of porting to another platform interface, which is based on the guideline operating system manufacturer.
    13:10 - 13:40
    Bluetooth Low Energy - Adam Kubiczek

    The comprehensive quick start manual for everyone, who wants begin work with BLE technology.
    ROOM 2
    12:00 – 12:30
    Simpler (to read), faster (to write), easier (to maintain) - Marcin Wąsowski

    How to simplify developer’s work and reduce overhead in the form of, so called, „boilerplate code”, which is created during Android application development by using „dependency injection” and code generation.
    12:35 - 13:05
    Testing Android Applications - Arkadiusz Konior

    During presentation I will tell how to test Android applications. I will discuss available tools and frameworks. I will present possibilities, problems and challenges in quality assurance through testing.
    13:10 - 13:40
    Android developer's toolbox - Wojciech Kaliciński

    Android users are constantly complaining about apps that freeze, make their devices slow and drain battery. In this presentation, I will show how to use tools available from the SDK and on your device to diagnose and fix the most common coding mistakes.
    13:40 - 14:40
    Lunch break
    14:40 - 15:10
    Why Responsive Design is the Future (And how to deal with it) - Jonathan Smiley (USA)

    The future is here, and the future is responsive. With the explosion of devices that can access the Web, we have to adjust how we design our websites and our digital products. In this talk, we delve into the evolution of responsive design - where we've been and how we got here.
    15:15 - 15:45
    Mobile Matters - Honza Sládek (CZ)

    You want to go mobile? How many options did you consider? There's no "silver bullet" when it comes to mobile and you have to choose carefully whether to go with app, mobile or responsive site. I'll help you choose wisely.
    15:50 - 16:20
    The Mobile Development We Leave Behind - Horia Dragomir (GER)

    Let me walk you through the influence our past has on us while developing for mobile. Let me walk you through what we are leaving behind for future developers. And let me explain to you how mobile is a lie.
    16:20 - 16:40
    Coffee break, networking
    16:40 - 17:10
    Device Advice - Paul Verbeek (NL)

    Knowing what works on which desktop browser is very hard. Knowing how it all behaves on phones or other devices is nearly impossible. I'm going to show a few ways how device testing can be better and faster.
    17:15 - 17:45
    Why we do not want to develop intelligent mobile applications - Szymon Bobek

    Data provided by most of the modern smartphones or tablets sensors could be used to build intelligent, context-aware mobile applications. They could, but in most cases are not.
    17:45 - 18:05
    Closing Words



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