8:00 – 9:00
Registration
9:00 – 9:15
Inauguration
9:15 – 9:45
Generation Y - how they are changing the world, and how technologies are changing for them - Karol Kopańko
Generation Y will rule the world! They are already changing the world to suit their own needs - the reality becomes more digital than the analogue one. But what will come after Facebook and the smartphone? 2.0.World.
9:50 – 10:20
The process of mobile applications development - concept, production, promotion - Mariola Szypszak, Tomasz Witt
We will present the stages of applications development using the hypothetical company as a client. We will show how to avoid mistakes and achieve the goal, and how the budget plan for the project with success.
10:25 – 10:55
Solving problems while designing mobile interfaces - Monika Mikowska
Mobile UI not only should look awesome but first of all should work well, address business goals and solve problems which users are solving within your mobile website or app. This presentation is about how to design them right.
10:55 – 11:35
Coffee break, networking
ROOM 1
11:35 - 12:05
Are we at risk, that in 2014 ... there wiil be a Mobile Revolution in shopping? - Iwo Szapar
You will find the answer to this and many others questions in a research conducted among 100 online stores cooperating with Shopgate in Poland.
12:10 - 12:40
Rewolucja w m-commerce, czyli jak Kowalski kupuje mobilnie. - Bartosz Witoń
Bazując na naszym 5 letnim doświadczeniu z mobilością pokażemy jak "bardzo" m-commerce zadomowił się już w Polsce. Omówimy jak mobilni Użytkownicy kupują na Allegro i jak zaczną kupować. Pokażemy też jak sprawdzają się obecne kanały mobilne.
12:45 - 13:15
Płatności w mobile czyli co? - Michał Paluszczak
An effort to finding an answer for question how to understand mobile payments. Overview of the mobile market in terms of available payment methods and their applications from the perspective of the payments system.
ROOM 2
11:35 - 12:05
"Hello, I'd like something mobile ..." - The customer comes to the company ... - Rafał Pieszczek
The lecture talking about how existing customers are looking at mobile and what they want, but rather - what they think they want. Rate the real needs of the client and selecting the right tools for it.
12:10 - 12:40
Myth Busters in Mobile Advertising - Rafał Staszkiewicz
・ How does mobile advertising work? ・ Who clicks mobile advertisement – issue of fraud clicks ・ Top pitfalls of mobile advertising ・ Can mobile become the key marketing communication platform?
12:45 - 13:15
Second Screen it’s Multi-Screen - Piotr Szostak
Multiscreening is getting more and more popular, which clearly shows that viewers tend to use their mobile devices as „Second screen” when they watch TV. Piotr Szostak will provide an insight into the subject of Social TV and give examples how you can effectively create interactive application which have an amazingly broad user market by being available on multiple platforms.
13:15 - 14:15
Lunch break
14:15 - 14:45
„Money! Money! Money!” – how to make money on mobile advertising? - Tomasz Musiał
In 1H'13 mobile advertising spending in Poland increased 81% reaching 1% (!) of total online advertising. At the same time Facebook’s revenue from mobile advertising exceeded 50% Do we know how to make money on mobile advertising?
14:50 - 15:20
Clickable mobile prototype in less than 5 min. Impossible? - Artur Kurasiński
Introducing Launch - the simplest prototyping tool that makes team-working easier
15:25 - 15:55
Getting Good UX Into Mobile - Steven Hoober (USA)
Almost all mobile apps fail to make back even their development costs. Add user-centric tactics and principles to help you understand users and their needs, and validate your ideas before you spend the time.
15:55 - 16:35
Coffee break, networking
16:35 - 17:05
Research hurts - Roman Łoziński
"Teraz, prędko, zanim zorientujemy się, że to bez sensu!" - Król Julian
Prezentacja jest o tym, jak nie być Królem Julianem.
17:10 - 17:40
Challenges of Responsive Design development in Russia - Grigoriy Kochenov (RUS)
Grigoriy will discuss how foreign experience and own experiments could be effectively combined while introducing a brand new technology in your country and why progressive enhancement is the future of the web.
17:40 - 18:00
Closing words
19:00 - 20:30
Mobile Trends Awards
20:30 - 01:00
